BAR 22
2018 - 2020
a new bar concept. Working closely with clients we build a strong brand with a personality which speaks now to many. A cocktail bar with cultural events is unique in every possible way for the target market of a small city. The brand changed the perception of cocktails and evening entertainment in Kutna Hora.
Brand Strategy / trueline
Brand Design
Art Direction
Graphic Design
Social Media content
Brand Management
Creator
Production
![](https://cdn.myportfolio.com/d2440d5686ffb97d499908f7cc3c73e7/0eb118fc-103d-467c-bdff-c81d6caf4007_rw_1920.png?h=6898d2909d91edb8595fda8be2ca4063)
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Space and atmosphere.
![](https://cdn.myportfolio.com/d2440d5686ffb97d499908f7cc3c73e7/40909e7c-ed8c-477b-8dc9-6675a421e297_rw_1200.jpg?h=eee3040883fddb4efa6819a73c5c7f47)
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![](https://cdn.myportfolio.com/d2440d5686ffb97d499908f7cc3c73e7/ec541f7e-0b3a-4d86-98c6-6922f033e844_rw_1200.jpg?h=0670d1fcd4dd5ab20733e9d25960a209)
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Promo photographs examples.
![](https://cdn.myportfolio.com/d2440d5686ffb97d499908f7cc3c73e7/d7a32155-d187-4c5c-99d2-04090eca6a97_rw_1920.png?h=55e85fced02a162607b1d792c3fc61a0)
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Social Media content examples.
![](https://cdn.myportfolio.com/d2440d5686ffb97d499908f7cc3c73e7/2752c17c-9da0-43e2-b1a9-96c27a53ebac_rw_1920.png?h=cb281e8bff53892f41470de054189c6a)
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![](https://cdn.myportfolio.com/d2440d5686ffb97d499908f7cc3c73e7/7e5a665a-6a83-46e2-a3fc-f17426802f7f_rw_3840.jpg?h=3fb94c31428a7cb4fa1cce4c2f6c8600)
![](https://cdn.myportfolio.com/d2440d5686ffb97d499908f7cc3c73e7/1c840fb7-b3a9-44bd-8359-40a1dada5ab0_rw_3840.jpg?h=b6c55b1563d4976e8d84d898b2edaeaf)
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Bar program, gift voucher and other print materials where created.
![](https://cdn.myportfolio.com/d2440d5686ffb97d499908f7cc3c73e7/0fb2f893-346b-4737-a309-1362d74a7ece_rw_1200.png?h=94eaf242ee088379ac3692823648f176)
![](https://cdn.myportfolio.com/d2440d5686ffb97d499908f7cc3c73e7/c7368934-abbf-4372-bd11-9122b0c3c21c_rw_1200.png?h=022f46a297ab0f2a02744299ea80a32a)
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Drink menu
![](https://cdn.myportfolio.com/d2440d5686ffb97d499908f7cc3c73e7/356fc915-7045-4a22-bbe5-1781c5687bf0_rw_1200.png?h=483e20eae0f6a5fee93a8f085eb29c31)
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Bar programme / events.